Every year, a wave of red sweeps across communities worldwide, not as a fashion statement, but as a powerful symbol of generosity and community service. This is thanks to Keller Williams’ annual RED Day, which stands for Renew, Energize, and Donate. It’s a day when the entire KW family of associates, staff, and affiliates put their real estate duties on pause to give back to the communities that have supported their growth and success.

Origins of RED Day

RED Day was introduced in 2009 by Mo Anderson, the Vice Chairman of the Board of Keller Williams, as a part of the company’s legacy to give back. Held on the second Thursday of May every year, this day encourages every associate in the company to spend the day away from their businesses serving worthy organizations and causes in their communities.

The Spirit of RED Day

RED Day isn’t just about the color of the shirts that participants wear; it embodies the core values of Keller Williams. The spirit of RED Day is rooted in KW’s culture of caring and the belief that real estate goes beyond selling properties—it’s about building and nurturing communities. This day of service encapsulates the company’s commitment to each other and the cities and towns they serve.

Impactful Initiatives

Over the years, KW associates have participated in a myriad of projects on RED Day, each addressing unique community needs. Here are some notable initiatives:

This year Keller Williams Greater Seattle chose to team up with Food Lifeline. Associates worked together to help pack and distribute food to those in need. By addressing food insecurity in their communities, KWGS  provided immediate relief and nourishment to countless individuals and families.

Food Lifeline tackles hunger by supplying 1.37 million individuals in need with wholesome food, procured from an array of partners in the food sector. Their extensive distribution network, encompassing 350 food banks, shelters, and meal programs, furnishes the equivalent of over 282,000 meals each day. Food Lifeline is the food bank’s food bank!

Working together as a team, our office sorted and packaged:

3,500 lbs of bread

3,240 lbs of rice

13,000 lbs of oranges

All of this food will be shipped out within 72 hours to local food banks and organizations.

The Ripple Effect

The impact of RED Day extends beyond the actual day of service. These initiatives often spark ongoing relationships between KW associates and the organizations they serve, leading to continued support and volunteerism throughout the year. Moreover, the visible improvements and the spirit of volunteerism can inspire residents to engage in community service, creating a ripple effect of kindness and generosity. RED Day stands as a testament to the power of collective action and the enduring impact of community service. It’s a day that transcends cultural, geographical, and societal boundaries, uniting people under the common goal of making a positive difference. As we look forward to the next RED Day, we celebrate the selfless acts of service performed by all Keller Williams associates worldwide and the countless lives they have touched. Through our efforts, we are reminded us that we all have the power to contribute to a kinder, more caring world—one community at a time.

To learn more and support Food Lifeline, click here.